There is a wealth of design wherever you go whether it be sitting in traffic, surrounded by billboards pasted with promotional posters or doing the weekly shop, encompassed by thousands of individually packaged products. You just have to have the creative instinct to notice an appreciate it. Even the simple, monotonous act of travelling to work is rich with elements of design. Most people standing on the platform at 8 o’clock in the morning with a sophisticated suit and a sturdy leather briefcase won’t look twice at the grid formation on a timetable, the text on a coffee cup or the photograph displayed on the front cover of a glossy magazine. They are unaware of the power of design and unlike designers, they do not possess the ability to immerse oneself amongst design and understand the concept, decisions and thought process behind it.
Being a student interested in design at the Grange School, Hartford is an exciting, intriguing yet quite daunting position to be in. Working on exam tailored briefs in the safety of the classroom seems comfortable and uncomplicated in comparison to the competitive industry of design that I will be hopefully be exposed to in the coming years. Design is all about coming up with new ways of communicating ideas, perceptions and information to others and trying to make a piece of work stand out can be challenging. This however, is what I love about the world of design. It gives you the freedom to be creative, the license to be bold and the drive to be different!
“What is design?”
“Design is a journey of discovery.”
Lillie Prior
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