What Is Design | #missingtype

Many say that design can make a positive change and have a real effect on the way we think. This week, we've seen letters disappearing from street signs and shop fronts across the country. More specifically A, B and O. So, what's it all about?

The Prime Minister’s official residence has become D wning Street, you can buy books in W terst nes and watch a film at  de n for the duration of National Blood Week. The campaign is to encourage people to donate blood.

NHS Blood and Transplant have reported a 40% drop of new volunteers giving blood in England and North Wales, in the last decade. The campaign is aiming to raise awareness by eliminating the letters of the 3 blood groups - A, B and O, in the hope that it sparks a discussion and more people come forward to give blood.

You can get involved by taking the letters out of your name on social media and using the hashtag #missingtype.

What does this say for design? Is this a design campaign or is it much more than than? What do you think of the #missing type campaign, will it work?

Let us know by leaving us your thoughts over on What Is Design.