"Design is not just what is looks and feels like. Design is how it works." Steve Jobs once said this, in relation to Apple product, and he was right. He still is right. As a designer, you can quickly get caught up in how something looks, whether you're happy with the design you've settled on for a client, but it is a whole other job to actually design something that changes people's lives.
Linkedin is a place to see how and where you stand as a professional, build and keep in touch with your network, and get the knowledge you need to progress. Sounds like a huge task doesn't it? That's because with something as potentially powerful as Linkedin it has to work in a way that will suit and benefit every single user.
To make Linkedin work there are a number of things that have to be the main focus -
- A strong brand that can sit with other successful social platforms.
- Smart user interface that is simple and easy to use.
- A strong understanding of the human mind to give the user exactly what they will want and need.
Creating something like Linkedin, when nothing like it has been done before (bar Facebook) will have been a mammoth task. So design isn't just how something looks, but how it works too. How it works technically and how it works to benefit each and every user. What is design to you? Share your thoughts over in our Linkedin group and keep the discussion going!
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