Design Thinking is a way of strategising for designers to help them solve complex problems for their clients, that put the consumer first.
Many ways of building a strategy are from looking from the outside, but design thinking is putting yourself on the inside. For example, thinking like a consumer, or potential customer, will give you a different idea of where to start than if you stay in the mind of 'just a designer'.
Design isn't just creativity and skill, it's finding a way to the desired outcome, while being functional, beautiful and simplistic. It involves both logical analysis and imagination.
Design can be, and is, applied to everything you ever see. Products, services, buildings, fashion, advertising, physical locations… anything that involves human interaction or use. It is also used for processes, which play a big part in the way we work, live and interact with others. Design is everything, and everywhere.
What do you design? Would you call yourself a designer? Leave your thoughts on www.whatisdesign.co.uk
Many ways of building a strategy are from looking from the outside, but design thinking is putting yourself on the inside. For example, thinking like a consumer, or potential customer, will give you a different idea of where to start than if you stay in the mind of 'just a designer'.
Design isn't just creativity and skill, it's finding a way to the desired outcome, while being functional, beautiful and simplistic. It involves both logical analysis and imagination.
Design can be, and is, applied to everything you ever see. Products, services, buildings, fashion, advertising, physical locations… anything that involves human interaction or use. It is also used for processes, which play a big part in the way we work, live and interact with others. Design is everything, and everywhere.
What do you design? Would you call yourself a designer? Leave your thoughts on www.whatisdesign.co.uk
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