What Is Design?

Design Force Is Changing

Like most industry professionals, we’re normally too busy doing design to actually stop and think about what exactly design is. But all that’s about to change. As are we. Why? Because after 16 years in the business, working on everything from brand identity, comms and advertising, to research and insight, strategic development and internal change, we don’t think our current name says everything we want it to. So Design Force is evolving and to help us, we’re asking the question – What is Design?

To try and find the answer, we’re embarking on a quest to discover what you think design is. Which is why, over the next few months, we’ll be asking as many people as possible to finish the following sentence:

What Is Design?

We’d love to hear what you think. Post a comment, take a snap, or scribble a doodle. In fact do whatever it takes to share your definition of design.

Share Your Thoughts

There are many ways you can get involved. Send us a quick tweet to let us know what it means to you. Get involved in our discussions over in our Linkedin group, we want to hear what it means to everyone, no matter what you do for a living!

If you're feeling creative, why not use the hashtag #whatisdesign and create a picture or video on Instagram. We'd love to see and share your work!

We can't wait to see what you all think of design!