One of the country’s longest established and most successful shop-from-home companies has introduced a new suite of business development tools with our help.
Kleeneze, based in Accrington, is famous for its home, health & beauty, cookery and seasonal ranges. The company has built its business around distributors circulating catalogues and collecting orders from consumers in their community.
With Kleeneze ambitious to grow across 2011, it commissioned Design Force to create a suite of business development tools that would enable existing Kleeneze distributors to recruit additional support to expand their sales area.
Simon says “Break Free” highlighted both the commercial strength of the Kleeneze business model and the quality and diversity of the company’s product ranges. “In many ways, we have positioned Kleeneze’s products at the centre of the story. Millions of consumers every year recognise that much of the Kleeneze range is unique – and this is an important element of attracting new people to help sell the range.”
Kleeneze’s Head of Marketing Chris Hinds said we had captured the essence of what the company’s proposition and personality was all about. “Ultimately, our business is built around our distributors and their dedication to providing a great service to customers, teamed with their enthusiasm for sharing the business opportunity with others. Design Force understood the importance of this, and have helped us articulate this message simply, powerfully and effectively.”
No comments:
Post a Comment